Proforma BrandCentric Solutions
1) What did you do before entering the promotional industry?
I graduated from college with a degree in marketing and worked in the wholesale plumbing industry.
2) How did you get started in the promotional industry?
As I had family in the industry, I grew up around it. After gaining experience elsewhere, I decided to join Proforma and apply everything I had learned to the promotional industry.
3) What markets/industry does your business flourish in right now?
We do a lot of work in the healthcare, financial services and manufacturing industries.
4) What do you like most about working in this industry?
I really enjoy working to build a great company, day in and day out. It’s something that I’ve always wanted to do. The fact that I get to wake up every day and work towards my purpose is pretty incredible. There is also a lot of opportunity to think innovatively in the promotional industry, which is exciting.
5) What do you think the up-and-coming generation of business professionals will bring to this industry?
As a millennial, I can confidently say that among us are a lot of driven people who want to show up, work hard and make a difference. That, combined with a deep understanding of technology will let us build something really incredible and deliver a lot of value to our clients in the process.