Co-Owner, Full Throttle Marketing Powered by Proforma
Bonita Springs, FL
1) What did you do before entering the promotional industry?
Before entering the promotional industry, I was a logistics manager for a large corporate hardware store. I then transitioned into another market and got my first ‘taste of sales,’ selling commercial-grade cabinetry and countertops that were used primarily in gas station chains and pharmacies.
2) How did you get started in the promotional industry?
In the early stages of my career, I always found myself fascinated by the strategies used to market or brand ideas and products. During the market disruption in the early to mid-2000s, I lost my job, which provided the opportunity to explore other industries. I found Proforma, and was offered the chance to learn about the industry and its robust market.
3) What markets/industry does your business flourish in right now?
We work mostly with higher education dining services, multiple universities, and a good mixture of local businesses in the manufacturing industry.
4) What do you like most about working in this industry? What do you like least?
What I enjoy most is the eclectic environment I am always presented with. This industry is always evolving, and I enjoy the challenges, along with the creative freedom of being an owner.
Although, the ever-evolving industry may also be what I like least. At times, it is very challenging to differentiate oneself from others in the promotional world, making sure to stay on the ‘cusp of fresh ideas.’
5) What do you think the up-and-coming generation of business professionals will bring to this industry?
We are living in a digital era, and the up-and-coming generation speaks technology fluently. On Demand eCommerce, email, social media and so on have greatly influenced the way we buy, sell, communicate and perceive businesses. I look forward to seeing what our generation continues to bring to the table and embrace to enhance the industry for owners and their customers.