Danny Henderson

C&C Marketing, Powered by Proforma
Corona, CA

1) What did you do before entering the promotional industry?
I’m not sure there was life before the promo industry for me.  My grandfather owned a print company growing up, when he moved on from that, my mom joined Proforma, where I have been since I was 18. 

2) How did you get started in the promotional industry? 
I grew up around it and joined the family company at 18 where I stayed for 20 years before branching off to my own franchise. 

3) What markets/industry does your business flourish in right now?
Right now we are doing great in the tech and the manufacturing industries. 

4) What do you like most about working in this industry? What do you like least?  
Everyday is something different, and I love to see the finished products we supply help a client grow their business.   Least would definitely be past due clients…   

5) What do you think the up-and-coming generation of business professionals will bring to this industry?
We will have to see what happens with that.  In the last 20 years I saw a time where we had to drive hard copy prints for proofs, to just a quick email.  We are already getting pretty automated with processes, but I hope the next generation keeps the personal touch of getting the know the clients and their business and being part of the team, and does not go to a strictly website type of industry.